In 1997 two pharmacists, Mike Cushman and Denis Kay, came to believe that the pharmaceutical model that relied heavily on medicated solutions to health was limited. They researched both general and specific conditions to understand their causes and the key drivers that triggered imbalances. Along with this they looked at the impact modern medicines have on body processes and how they contribute to imbalances. The result of this research formed the Clinicians brand and the beginning of what is now an extensive range of scientifically validated nutritional supplements.